Selected Work
Case studies framed by what changed — not what was built.
HEALTHCARE · PLATFORM STRATEGY
Unifying a Fractured Product Landscape
How aligning multiple competing roadmaps into one strategic plan returned 62% Digital ROI and delivered preventative care to 4,500+ patients who would otherwise have missed it.
AI · DECISION SYSTEMS
Reframing AI triage as a Decision Platform
How research-led product leadership turned a misdiagnosed "symptom checker" brief into First Contact Navigation — a decision platform where 30% of users credited the EHR-integrated appointment view with their next step into care.
PLATFORM · GOVERNANCE
Governance as a Product Surface
How treating the design system as a governance surface — not a deliverable — cut rework by 30% and held MyBSWHealth's top patient-app rating through a business-wide rebrand that would otherwise have broken it.
PLATFORM STRATEGY · INCLUSIVITY
Inclusivity as product strategy
How betting on inclusivity as architecture — not a feature — turned Gold's Gym Now into a strategic asset in the brand's acquisition by RSG Group and proved platform value can extend well beyond direct revenue.